{"id":1414,"date":"2020-11-25T17:44:53","date_gmt":"2020-11-25T16:44:53","guid":{"rendered":"https:\/\/www.obicua.it\/progetti\/pirelli-39\/"},"modified":"2025-08-14T21:52:57","modified_gmt":"2025-08-14T19:52:57","slug":"pirelli-39","status":"publish","type":"progetti","link":"https:\/\/obicua.it\/en\/progetti\/pirelli-39\/","title":{"rendered":"P 39 Tower"},"content":{"rendered":"

the project for Pirelli 39 in Milan is an organic building that should behave like a center of attraction able to \u201ctake root\u201d like a large tree.<\/p>\n

The Tree Tower<\/b> draws inspiration from the image of a tree that anchors its roots deep into the land while reaching toward the sky \u2014 a symbol of connection and growth. The roots, reinterpreted as a network of urban pathways and pedestrian plazas, extend from the base of the building, integrating it into the surrounding fabric and creating vibrant public spaces.<\/p>\n

The complex consists of two vertical volumes<\/b>: a taller, slender tower housing office spaces, and a more compact, welcoming tower dedicated to hospitality. While autonomous in function, the two bodies engage in dialogue through internal connections and a shared base, acting as the \u201ctrunk\u201d of the architectural organism.<\/p>\n

The continuous fa\u00e7ades<\/b> are articulated by a lattice of exposed crossed steel structural elements<\/b>, evoking the organic pattern of branches. This structural skin not only lends a strong iconic identity but also optimizes resistance to seismic forces and wind, while filtering natural light.<\/p>\n

The result is a contemporary landmark that blends sculptural presence<\/b> with urban functionality<\/b>, expressing an architecture deeply rooted in its place yet reaching toward the future.<\/p>\n

 <\/p>\n","protected":false},"featured_media":3449,"template":"","tipologie":[38],"categorie_progetti":[236],"posizioni":[242],"class_list":["post-1414","progetti","type-progetti","status-publish","has-post-thumbnail","hentry","tipologie-architecture","categorie_progetti-corporate-en","posizioni-milan"],"acf":[],"yoast_head":"\nP 39 Tower - Obicua<\/title>\n<meta name=\"description\" content=\"the project for Pirelli 39 in Milan is an organic building that should behave like a center of attraction able to \u201ctake root\u201d like a large tree.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/obicua.it\/en\/progetti\/pirelli-39\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P 39 Tower - Obicua\" \/>\n<meta property=\"og:description\" content=\"the project for Pirelli 39 in Milan is an organic building that should behave like a center of attraction able to \u201ctake root\u201d like a large tree.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/obicua.it\/en\/progetti\/pirelli-39\/\" \/>\n<meta property=\"og:site_name\" content=\"Obicua\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T19:52:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/obicua.it\/wp-content\/uploads\/2020\/11\/PWC_01RIT_AI.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1289\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/obicua.it\/en\/progetti\/pirelli-39\/\",\"url\":\"https:\/\/obicua.it\/en\/progetti\/pirelli-39\/\",\"name\":\"P 39 Tower - Obicua\",\"isPartOf\":{\"@id\":\"https:\/\/obicua.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/obicua.it\/en\/progetti\/pirelli-39\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/obicua.it\/en\/progetti\/pirelli-39\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/obicua.it\/wp-content\/uploads\/2020\/11\/PWC_01RIT_AI.jpg\",\"datePublished\":\"2020-11-25T16:44:53+00:00\",\"dateModified\":\"2025-08-14T19:52:57+00:00\",\"description\":\"the project for Pirelli 39 in Milan is an organic building that should behave like a center of attraction able to \u201ctake root\u201d like a large tree.\",\"breadcrumb\":{\"@id\":\"https:\/\/obicua.it\/en\/progetti\/pirelli-39\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/obicua.it\/en\/progetti\/pirelli-39\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/obicua.it\/en\/progetti\/pirelli-39\/#primaryimage\",\"url\":\"https:\/\/obicua.it\/wp-content\/uploads\/2020\/11\/PWC_01RIT_AI.jpg\",\"contentUrl\":\"https:\/\/obicua.it\/wp-content\/uploads\/2020\/11\/PWC_01RIT_AI.jpg\",\"width\":1289,\"height\":960},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/obicua.it\/en\/progetti\/pirelli-39\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/obicua.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Progetti\",\"item\":\"https:\/\/obicua.it\/en\/progetti\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"P 39 Tower\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/obicua.it\/en\/#website\",\"url\":\"https:\/\/obicua.it\/en\/\",\"name\":\"Obicua\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/obicua.it\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/obicua.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/obicua.it\/en\/#organization\",\"name\":\"Obicua\",\"url\":\"https:\/\/obicua.it\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/obicua.it\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.obicua.it\/wp-content\/uploads\/2022\/11\/obicua_logo.png\",\"contentUrl\":\"https:\/\/www.obicua.it\/wp-content\/uploads\/2022\/11\/obicua_logo.png\",\"width\":300,\"height\":65,\"caption\":\"Obicua\"},\"image\":{\"@id\":\"https:\/\/obicua.it\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"P 39 Tower - Obicua","description":"the project for Pirelli 39 in Milan is an organic building that should behave like a center of attraction able to \u201ctake root\u201d like a large tree.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/obicua.it\/en\/progetti\/pirelli-39\/","og_locale":"en_US","og_type":"article","og_title":"P 39 Tower - Obicua","og_description":"the project for Pirelli 39 in Milan is an organic building that should behave like a center of attraction able to \u201ctake root\u201d like a large tree.","og_url":"https:\/\/obicua.it\/en\/progetti\/pirelli-39\/","og_site_name":"Obicua","article_modified_time":"2025-08-14T19:52:57+00:00","og_image":[{"width":1289,"height":960,"url":"https:\/\/obicua.it\/wp-content\/uploads\/2020\/11\/PWC_01RIT_AI.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/obicua.it\/en\/progetti\/pirelli-39\/","url":"https:\/\/obicua.it\/en\/progetti\/pirelli-39\/","name":"P 39 Tower - Obicua","isPartOf":{"@id":"https:\/\/obicua.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/obicua.it\/en\/progetti\/pirelli-39\/#primaryimage"},"image":{"@id":"https:\/\/obicua.it\/en\/progetti\/pirelli-39\/#primaryimage"},"thumbnailUrl":"https:\/\/obicua.it\/wp-content\/uploads\/2020\/11\/PWC_01RIT_AI.jpg","datePublished":"2020-11-25T16:44:53+00:00","dateModified":"2025-08-14T19:52:57+00:00","description":"the project for Pirelli 39 in Milan is an organic building that should behave like a center of attraction able to \u201ctake root\u201d like a large tree.","breadcrumb":{"@id":"https:\/\/obicua.it\/en\/progetti\/pirelli-39\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/obicua.it\/en\/progetti\/pirelli-39\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/obicua.it\/en\/progetti\/pirelli-39\/#primaryimage","url":"https:\/\/obicua.it\/wp-content\/uploads\/2020\/11\/PWC_01RIT_AI.jpg","contentUrl":"https:\/\/obicua.it\/wp-content\/uploads\/2020\/11\/PWC_01RIT_AI.jpg","width":1289,"height":960},{"@type":"BreadcrumbList","@id":"https:\/\/obicua.it\/en\/progetti\/pirelli-39\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/obicua.it\/en\/"},{"@type":"ListItem","position":2,"name":"Progetti","item":"https:\/\/obicua.it\/en\/progetti\/"},{"@type":"ListItem","position":3,"name":"P 39 Tower"}]},{"@type":"WebSite","@id":"https:\/\/obicua.it\/en\/#website","url":"https:\/\/obicua.it\/en\/","name":"Obicua","description":"","publisher":{"@id":"https:\/\/obicua.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/obicua.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/obicua.it\/en\/#organization","name":"Obicua","url":"https:\/\/obicua.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/obicua.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.obicua.it\/wp-content\/uploads\/2022\/11\/obicua_logo.png","contentUrl":"https:\/\/www.obicua.it\/wp-content\/uploads\/2022\/11\/obicua_logo.png","width":300,"height":65,"caption":"Obicua"},"image":{"@id":"https:\/\/obicua.it\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/obicua.it\/en\/wp-json\/wp\/v2\/progetti\/1414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obicua.it\/en\/wp-json\/wp\/v2\/progetti"}],"about":[{"href":"https:\/\/obicua.it\/en\/wp-json\/wp\/v2\/types\/progetti"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obicua.it\/en\/wp-json\/wp\/v2\/media\/3449"}],"wp:attachment":[{"href":"https:\/\/obicua.it\/en\/wp-json\/wp\/v2\/media?parent=1414"}],"wp:term":[{"taxonomy":"tipologie","embeddable":true,"href":"https:\/\/obicua.it\/en\/wp-json\/wp\/v2\/tipologie?post=1414"},{"taxonomy":"categorie_progetti","embeddable":true,"href":"https:\/\/obicua.it\/en\/wp-json\/wp\/v2\/categorie_progetti?post=1414"},{"taxonomy":"posizioni","embeddable":true,"href":"https:\/\/obicua.it\/en\/wp-json\/wp\/v2\/posizioni?post=1414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}