La Scatola

Italian Design at the Salt Lake City Parade of Homes 2021: La Scatola by OBICUA

Italian design takes center stage at the 2021 Salt Lake City Parade of Homes with La Scatola by OBICUA.

The project aims to showcase the best of Italy to the American market through the creation of a unique architectural concept—a “box,” entirely Made in Italy. From design to interior finishes and furnishings, every element of La Scatola reflects Italian craftsmanship and innovation. Conceived by LA FUCINA and OBICUA, the project involves the complete transformation—both inside and out—of a pre-existing building, reimagined using top-tier Italian design and construction materials.

The goal is to offer U.S. clients a tangible experience of the quality, creativity, and bespoke approach that define Italian architecture and design. La Scatola demonstrates how high-end, tailor-made solutions can remain competitive in the American construction market, setting a new benchmark for replicable, all-Italian standards in residential architecture.

The Salt Lake City Parade of Homes 2021 is a major showcase event where Utah’s top builders present their latest creations, opening them to the public for viewing. Each home receives an average of 40,000 visitors over the 15-day event, making the Parade a unique and highly influential platform in the regional building industry.

Location / Salt Lake City

Year / 2021

Client / private

Stage / Design and Site Supervision

Design Team / OBICUA srl. stp.